Insights & resources

The Shobha IVF journal

Evidence-based guides, treatment explainers and gentle wellness advice — written by our specialists.

Understanding Your Fertility Window

When you time intercourse matters more than most people realise. Here's how ovulation works and how to find your most fertile days.

From stimulation to the two-week wait — a clear, week-by-week walkthrough of what actually happens during in-vitro fertilisation.

Diet won't override biology, but the evidence points to real, modest gains from a few sensible habits. Here's what's worth doing — and what isn't.

Male factors contribute to nearly half of all infertility, yet myths persist. Let's separate what the evidence shows from what it doesn't.

Fertility treatment asks a lot of your heart as well as your body. Here's how to look after your emotional wellbeing along the way.

Egg, sperm and embryo freezing explained — who it helps, how it works, and the honest factors that shape success.